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Research papers

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Wilma de Haas
June 15, 1991
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Citation

de Haas, W. (1991a, June 15). Attention for and appreciation of radio programmes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attention-for-and-appreciation-of-radio-programmes